Monday, 2 May 2011

A new conscious collection

I just wanted to quickly raise the awareness of a new ethical collection from H&M called the Conscious Collection.  I had a wee nosey at the ladies collection whilst in the shop recently and was pleasantly surprised by the couture feel of all the pieces - floaty light! There are also mens and kids clothes in this collection which are well worth a look!

Ann-Sofie Johansson, H&M Head of Design says “It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics.”

The clothes may not be Fair Trade and not all H&M items are made from sustainable materials BUT H&M are trying, they are aware of the implications of disposable fashion and are taking a step in the right direction! For those who shop on the high street, they may now pause for thought as they are made aware of the choices available to them without compromising on style!

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